Friday, September 18, 2020

"We Can Work It Out" - Experimenting with Facebook Ads

I set a goal for myself to increase my monthly newsletter list to 1,000 this year (I have just over 700 as of today). I've had great success collecting email addresses through my giveaways (come back next week for another one, btw), but I wanted to explore other avenues. Over the past week, I ran two Facebook ads to gain new subscribers, and things were decent for my first try! 

See below for the details and if you haven't subscribed to my monthly newsletter, you can do so right here.

First, I created a "lead generation" ad, which collects email addresses directly on Facebook. I'm pretty happy with these results. The ad will be finished tomorrow, and I think I'm going to hit 50 leads. I spent approximately 70 cents per email address, which isn't too expensive for me. I would run this type of ad again and spend more money to get 100 new subscribers. 

Cost: $33.63 (of $35)

Duration: 6 Days (of 7)

Reach: 2,017

Leads: 46

I wasn't sure if people would put their email addresses directly on Facebook, so I ran a "website visitors" ad that took them off Facebook and directly to my signup form on MailChimp. Although this ad reached more people, fewer people signed up for my newsletter. So, moving forward, I will only run the ad above to collect email addresses, but I will utilize the "website visitors" ad to send people to my blog to get more views on my content. I'll also plan to run some ads to boost the number of people who "like" my Facebook page. 

Cost: $25

Duration: 5 Days

Reach: 4,319

Clicks: 101

Subscribers: 16

1 comment:

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